Our Executive Staff

President and CEO


For 40 years, IBIS has provided multinational organizations with information, research, and advice on global benefits and HR issues.  During the past decade, the company has grown to include offices in Los Angeles and Washington, D.C. in the United States.  In addition IBIS has offices in Mexico and The Netherlands and has affiliates in over 90 countries. 

Mr. Polak’s firm provides international benefits and HR solutions to meet the demands of international organizations that are undergoing rapid global change. Mr. Polak has advised over 300 of the world’s most innovative multinational companies in areas of international benefits including healthcare and pensions.

IBIS is the international helpline for the Society of Human Resources Management (SHRM) and advises some of the country’s largest and most respected healthcare consulting firms on international issues.

Mr. Polak was a subject matter expert for SHRM’s Global Learning System.  He has presented at many conferences for organizations around the world, including the International Labor Organization in Geneva, Social Security Reform in Bulgaria, the Compensation and Benefits Association, the National Conference on Pension Reform, SHRM Global Forum, WIPA, ORC, and the IBIS Academy. Richard Polak’s article in WorldatWork on Global Benefit Strategies earned him an award as one of four best articles for the year 2003.  He has been interviewed in and has had articles published in Employee Benefits Adviser, Workspan, Benefits and Compensation International, Employee Benefits News, Compensation and Benefits Management,HR.com, SHRM's HR News, and dozens of Business Journals.

Mr. Polak holds a Bachelor of Science in Business Management and Mathematics from Alfred University in New York, with continued studies at Columbia University, The New School for Social Research, and UCLA. He is also a published playwright, having 7 plays produced internationally.  Mr. Polak serves as CFO and on the board of the California Dance Institute and is also a member of the board of the Open Fist Theatre Company in Los Angeles.

Click to view Richard Polak's speaking engagements and publications



Alyssa Heisten is COO of IBIS Advisors.  She joined IBIS in 2010 as Vice President, Operations and Finance after having worked as Senior Vice President, Operations and Finance for … and Company, an advertising agency serving leading entertainment companies, among others.  At IBIS Advisors, Alyssa draws upon her extensive management experience as she directs the organizational evolution of the company as it undergoes rapid, sustainable growth.  In support of IBIS Advisors’ mission, Alyssa ensures that cost-effective operations and infrastructure are in place and properly managed.  Further, she shares with the Vice Presidents of Technical Services and Research & Publications responsibility for maintaining and improving the high quality of the company’s consulting services and informational products.

Alyssa has more than 17 years’ progressive experience in strategic initiatives, organizational development, contract negotiation, company planning, enterprise software implementation, and financial structuring.  Her background includes determining investment strategies, managing human-resources services, developing business plans, and establishing benchmarks for enhancing performance of both groups and individuals.

Alyssa’s effectiveness and impact at IBIS Advisors are enhanced by her having worked in a variety of settings.  In addition to client-service organizations such as advertising and marketing companies, she has worked in fashion retail, ink manufacturing/distribution, sports handicapping, and non-profit youth services.

Alyssa earned an M.B.A. at the University of California, Los Angeles Anderson School of Business and a B.S. in Accounting at the University of Nevada, Las Vegas. 

Vice President, Technical Services

Melissa Ruchhoeft is a lawyer and heads the Technical Unit at IBIS Advisors.  Over the last nine years, she has concentrated on employment, benefits, legal, and expatriate issues at IBIS Advisors while working with companies in numerous industries.

Ms. Ruchhoeft has performed multinational pooling studies and multi–country policy comparisons, conducted benefits reviews, and consulted and conducted studies on the design and implementation of pension and benefits programs for local nationals, third-country nationals and expatriates.

Ms. Ruchhoeft has also produces Country Reference Manuals, custom surveys, international assignment polices, handbooks, work rules, and other communication and administrative documents.

Ms. Ruchhoeft has implemented several total set–up solutions for companies and in one instance, she helped a company establish legal entities, employment contracts, benefits and compensation designs and implementation and payroll in 11 countries simultaneously.

Melissa Ruchhoeft joined IBIS Advisors after leaving a legal career. She spent several years with Chrysalis Management Group, a financial consulting firm, where she performed compliance work involving local, state and federal licensure, tax and banking.  She holds a B.A. in Philosophy from Wellesley College and a J.D. from the University of Wisconsin Law School.

Vice President & Regional Manager, Latin America / Director General, IBIS Advisors México, S.A. de C.V.

Rodrigo Quezada is Managing Director of IBIS Advisors Mexico. Before joining the firm he spent two years at Willis in Mexico, where he was an Executive Vice-President and the Employee Benefits Business Unit Leader, six years at Mercer in Mexico, where he was a Principal, and then six years in charge of the Employee Benefits Business Unit at Consultores de Seguros, Willis' correspondent in Guatemala, his home country.

Mr. Quezada's experience covers a broad range of human resources advisory to large clients, including strategy and benefits design, implementation and communication, including flexible schemes; due diligence processes, including harmonization of benefits programs among merged companies; local and international pooling; human resource practices and benefits audits, and development of healthcare and wellness solutions, with a view towards cost containment, employee retention and enhanced productivity.

Mr. Quezada has a degree in Business Management from the Universidad Francisco Marroquin in Guatemala.

Director, IBIS Advisors Netherlands

Max Bogaard is a 38-year veteran of international benefits and founder of Bogaard Pensioen Consultancy (BPC), which has been doing business in the international pensions market since 2002.  Max launched IBIS Advisors Netherlands in October 2009, bringing together BPC’s and IBIS’s knowledge base and linking the companies’ extensive networks of worldwide specialists.  Prior to running his own business, Max was Vice Director for more than 25 years at Van Lanschot Chabot (part of Van Lanschot Bankiers), following several years in international group policies for the Swiss insurer Basler and the Dutch insurance group Nationale-Nederlanden.

Max currently serves as the Director of EURACS (the European Actuarial Consultancy Services) and sits on the board of KPS, the Dutch “Circle of Pension Specialists.”   Additionally, he is an instructor and contributing author for the SPO, the Dutch Foundation for Pension Education, and is an author of “Pension and Practice” and Life Insurance exams for the Foundation of Financial Services Exams (SEFD).
IBIS Advisors Netherlands provides implementation of new pension and EB programs, actuarial services, review and adjustment of existing pension and EB programs, contract administration and management, legal and fiscal consulting, and employee training and communication.  

Principal, IBIS Advisors Netherlands

Bram Bogaard is co-owner of IBIS Advisors Netherlands and Bogaard Pensioen Consultancy.  A specialized employee benefits consultant, Bogaard started his career concentrating on the international pension needs of clients and also handled actuarial calculations.

Bogaard’s more than six years’ experience allows him to be a contributing author and corrector for the Register Pension Consultants, a roster of Dutch Pension Advisors.  Bogaard believes that sustainable consulting relationships require dedication and commitment to client service, the basis of an effective working partnership.  Using its broad international network of service and product providers, IBIS Advisors Netherlands can ensure its clients always receive high quality service, ranging from administrative matters to complex actuarial, compensation and benefits services.
IBIS Advisors Netherlands provides implementation of new pension and EB programs, actuarial services, review and adjustment of existing pension and EB programs, contract administration and management, legal and fiscal consulting, and employee training and communication.
Aside from completing Marketing Management at the University of Professional Education, Netherlands, Bram also completed courses of study as Certified Pension Consultant, Actuarial Calculator and WFT Life and Non-Life Insurance.